Job Description

Position Purpose

To support American State Bank’s sales culture through the coordination and management of bank-wide sales programs. To achieve the sales, business, financial and marketing goals. To directly support the efforts of sales and service managers to improve overall sales results.

Essential Functions and Basic Duties

1. Assists division managers in implementing sales tasks and roles, and guide branch managers in establishing a sales management process that creates and supports a proactive selling environment. Monitors employee and branch activities and results to identify best practices.
2. Provides assistance to division and branch managers in establishing annual, 90-day and weekly sales planning processes.
3. Works closely with division and branch managers to implement sales strategies and achieve sales objectives. Works closely with key members of sales and operating departments on the implementation of appropriate marketing, sales and operating strategies. Coordinates the execution of bank-wide sales promotions and contests with each division/branch.
4. Routinely assesses competitor’s products and services through the use of mystery shops, office visits, and review of advertising campaigns and collateral materials. Analyzes competitor strengths and weaknesses and works with branches on positioning the company’s products and services.
5. Maintains sales tracking programs, management reporting, employee recognition, and sales incentive programs. Serves as an expert resource on all sales and service related programs, processes, tools, aids and systems.
6. Assumes responsibility for related duties as required or assigned.
   • Presents seminars and workshops as required.
   • Completes special projects as assigned.
   • Provides backup for other sales positions.
   • Ensures that work area is clean, secure, and well maintained.

Performance Measurements

1. Sales Reps are well supported in sales activities. Good working relationships and coordination exist with area personnel and Management.
2. Professional business relations exist with end-users.
3. Company products are professionally and effectively marketed.
4. Required records, reports, and analyses are accurate, complete and timely.
5. The Company's professional reputation is maintained and conveyed.
6. Management is appropriately informed of area activities and of any significant problems. Recommendations for product development, distribution, and sales goals are provided.

Education/Certification:

Associate’s degree or equivalent experience in marketing and sales.

Required Knowledge:

Must have a good command of consumer marketing and sales disciplines and a thorough understanding of the branch sales environment.

Experience Required:

Incumbent must have a sales development or marketing experience, and specific experience working in a sales driven culture. A strong background in developing and implementing sales programs is helpful.

Skills/Abilities:

Effective presentation skills are required. Must also have excellent communication skills, both written and verbal. Strong negotiation skills are a plus. The ability to interact with all levels of management and staff is essential.

Physical Activities and Requirements of this Position

Finger Dexterity

Using primarily just the fingers to make small movements such as typing, picking up small objects, or pinching fingers together.

Talking

Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.

Average Hearing

Able to hear average or normal conversations and receive ordinary information.

Repetitive Motion

Movements frequently and regularly required using the wrists, hands, and/or fingers.

Average Visual Abilities

Average, ordinary, visual acuity necessary to prepare or inspect documents or products, or operate machinery.

Physical Strength

Sedentary work; sitting most of the time. Exerts up to 10 lbs. of force occasionally. (Almost all office jobs.)

Working Conditions

No hazardous or significantly unpleasant conditions (such as in a typical office).

Mental Activities and Requirements of this Position

Reasoning Ability:

Ability to deal with a variety of variables under only limited standardization. Able to interpret various instructions.

Mathematics Ability:

Ability to compute discount, interest, profit, and loss; commission markup and selling price; ratio and proportion and percentage. Able to perform very simple algebra.

Language Ability:

Ability to read a variety of books, magazines, instruction manuals, atlases, and encyclopedias. Ability to prepare memos, reports, and essays using proper punctuation, spelling, and grammar. Ability to communicate distinctly with appropriate pauses and emphasis; correct punctuation (or sign equivalent) and variation in word order; using present, perfect, and future tenses.